How do you effectively reach your customers in the Digital Age?
At ‘The Digital Connected Consumer’ marketers from Microsoft, Coca-Cola and others together with GfK’s experts addressed this critical question.
Our view of the digital World
. . . is themed around research into new digital markets and lifestyles and digitally enabled research technologies. We provide a full range of integrated GfK solutions delivering comprehensive insights.
Videos currently available to watch
• Web mining: fool’s gold or uncut diamond?
• Highlights from the Research Summit
• Digital innovation in Custom Research
• The mobile phone as a research tool
• Social impact of consumers in the digital world
• Using mobile devices to get closer to consumers
• Where next for mobile research?
• Online surveys in the Youtube age
• Are Avatars the future of online research?
• Impact of marketing messages in social environments
