Geomarketing is a combination of marketing knowledge and geography. As the market potential varies geographically, the use of appropriate tools helps to develop the strategies of reaching out to consumers on the regional, local and micro levels for all companies which interact with consumers. In order to gain a better understanding of the differences in the consumer potential, we offer:
a) ready-to=use geomarketing tools:
• purchasing power – GfK data on consumers’ economic potential from the geographic point of view
• data on market potential for different analytical units
• digital maps and precise city maps
• GIS software for data integration and analyses: Regiograph Analysis & Regional Planning
b) analyses supporting strategic decisions in the following areas:
• potential and reorganization of sales areas
• sales and marketing attractiveness of points of sale
• catchment area of large commercial facilities
• shops’ turnover estimates
