Consumer Tracking is the only single source of information which provides knowledge of the market in the context of purchase behavior changes in households based on continually acquired quantitative data.
Consumer Scan
Involves quantitative studies of specific categories (including fast moving consumer goods) which are based on constant monitoring of the purchases made by the household of the persons participating in the panel.
The variable Consumer Scan feature is complex information about the purchases made in all the functioning distribution channels from hypermarkets to market places.
Individual Panel
Monitors individual, impulse and luxury goods purchases, including cosmetics, beverages, snacks and beer.
Thanks to the data provided it is possible to monitor brand development, observe brand range and determine the demographic profile of its buyers shortly after its launch. It also provides data on the purchases of specific target groups (e.g. people with higher incomes).
