GfK Automotive is the pre-eminent provider of product, brand and consumer research and consulting to the global automotive industry. With several years in the business, our clients include every major European, North American and Far Eastern car manufacturer.
We provide our clients with high impact and insightful information, relevant for their decision-making processes, through an increased knowledge of their customers, using a full spectrum of services methodologies and techniques
Our portfolio covers the following areas
- Image analyses
- Customer satisfaction analyses
- Questionnaires about exhibitions and events
- Brand recognition assessments
- Brand and advertising tracking
- Market segmentation
- Market positioning
- Mystery Shopping
- Potential analyses
- Product acceptance assessments
- Advertising material tests
- Target group segmentation
Importantly at GfK Hellas we manage industry’s institutional studies.
If you require, we will also be pleased to support you in the setting up of Multi-Client-Studies in the automotive sector at both national and international levels.
