Better information in the energy market
Reliable – accurate – individual – directly implementable
Wholesale clients and private end-users
GfK carries out surveys related to energy market both among B2B segment and the private sector.
New opportunities resulting from better information
Customer satisfaction, client segmentation, loyalty and recommendation are important survey themes, above all in the private sector, where the concept of competition is not yet commonly used.
Means by which GfK assures that better information for lasting success for you include:
• Market structure analyses (provision of goods, use of services)
• Market potential analyses for products
• Market segmentation, identification of target groups
• Customer satisfaction, identification of target groups
• Optimization of prices and tariffs
• Optimization of products and services
• Assessment of awareness, analysis of competitors image
• Testing and assessment of success of communication
• Employee survey
