Your specialists for quantitative market research in the retail sector
We deliver the answers that will help your progress in the retail trade.
We know what it is that makes the consumer tick – you can get information about their lifestyles, preferences and desires from us.
And above and beyond that, we provide support and advice during the process of building successful customer relations and help you to deepen and establish them.
Depending on your wants and needs we will design ad hoc studies which are geared to find the answers to your questions. And of course they are exclusive and tailor-made so that you get the information you need.
Our portfolio covers the following areas
• Catchment area definition
• Geomarketing analysis
• Image analysis
• Customer satisfaction analysis
• Purchasing power indices
• Local tests
• Brand awareness assessments
• Brand and advertising tracking
• Market segmentation
• Employee satisfaction analysis
• Mystery shopping / Store checks
• Potential analysis
• Price threshold analysis
• Product tests and new product testing
• Advertising material testing
• Target group segmentation
