Industrial Goods
• Global information for globally active companies
• Globalization changes the information needs and marketing methods of industrial concerns
Branding through globalization
In Greece, the market for many companies is limited. The logical consequence of this is expansion. As globalization increases, the demands on the companies, their products and their marketing are also subject to change. In the future, the creation of strong brands will be inevitable for the success of companies.
Sustainable success by targeted information
GfK Hellas offers its services to support you in the adoption of successful marketing strategies and, in the effect, to increase your company’s success. GfK’s global network across more than 100 countries means we have the local competence to acquire the information which is important for successful operation in ever-expanding markets.
We provide the support you need, for example in:
• Analysis of the potential of growth for your company
• New development of products
• Brand analysis & management
• Tracking of image and awareness amongst participating stakeholders
• Market orientation
• Customer segmentation
• Consolidation of customer relationships and their loyalty
• Analysis of customer satisfaction in relation both to you and your competitors
• Employee survey
