• Custom Research
• Retail and Technology
  • Consumer Electronics
  • Digital Imaging Media
  • Stationery
  • Domestic Appliances
  • Telecommunications
  • IT Technology
  • Alcoholic Drinks & Beverages

Retail and Technology division that measures the retails sales done in 76 categories of technical consumer goods grouped in 8  sectors of product classes (Major Domestic Appliances, Small Domestic Appliances, Consumer Electronics, Photo, Information Technology, Telecommunications, Stationery,multifunctional consumer goods).

The measurement is based on a panel of stores method. The panel covers the following channels :

• Electrical chain (Census)
• Buying Groups (Census of the 3 major ones, sample for the rest)
• Independent electrical Stores (sample)
• Mass merchants (census)
• Office equipment Retailers (Census)
• Computer Specialist (Census and Sample)
• Telecom Specialists (Sample)
• Kitchen specialists
• A/C installers

Where :

• Census means audit of all stores of the retailer(s) belonging to the specific channel.
• Sample means a statistical sample of the stores of the retailer(s) belonging to the channel. Samples are drawn by random stratified sampling techniques disproportional to numerical distribution.