GfK Retail and Technology is a division of the GfK Group, one of the top five market research companies worldwide. For further information about the GfK Group please visit www.gfk.com.


GfK Retail and Technology is the global leader in providing market and sales information on technical consumer goods and currently generates over €260 million with over 2000 full time employees across more than 80 countries. In recent years we broadened our service offering to include monitoring of markets such as mobile content, tourism and fashion.

Our renowned market experts have a worldwide reputation as a specialists in technology markets and channel performance.


For more information about GfK Retail and Technology department please visit www.gfkrt.com


GfK Hellas currently measures retail sales in the sectors of Major Domestic Appliances (MDA), Small Domestic Appliances (SDA), Consumer Electronics (CE), Information Technology (IT), Telecommunication (Telco), Photo and Stationary, in particular we provide knowledge for the following product categories (>66) :

We have a good track record increasing client product awareness and converting this into tangible results by helping you deliver your brand promise through a range of services.

 

 

 

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StarTrack

Data are produced using our international IT platform : GfK STARTRACK (System To Analyse and Report on TRACKing data) is a state-of-the-art reporting platform developed with one goal in mind: to provide clients with a user-friendly IT system for analysing data in-depth.  The easy to use web-based system provides access to key global market information.  24 hours a day, 7 days a week.

The benefits of StarTrack at a glance:

Global reporting platform - a single source for all your reporting needs 

Secure, web-based, 24/7 access 

Flexible and fast

Globally consolidated product codes and model definitions

One-click drill down to model level from every reporting cell

Hierarchical reports, interactive navigation 

Global and selective report and chart distribution within your organisation  

Early report updates and continuously up-to-date through direct link with GfK database.

For more information www.gfkrt.com