This unique service in Europe started in 1989 in order to monitor the consumer purchasing during the vivid Greek night life.
It offers retail sales measurement for the alcoholic drinks in the On Premise Market as well as wholesales measurement for both alcoholic drinks and beverages on a bimonthly basis.
Two indices are published On Premise (including the Channels of Restaurants, Bars, Café Bars, Clubs, Night Live Entertainment, etc) and Wholesalers/Cavas.
StrarTrack
Since 2006 OPT produces its data using StarTrack. That enabled O.P.T. to process the information in a faster and more accurate way. On top of that O.P.T. obtained a flexible reporting tool allowing for better and faster charting of the data and providing the clients with a user- friendly tool for data analysis.